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Counting Lawfare Readers

Benjamin Wittes
Friday, August 3, 2012, 10:40 AM
My recent joking exchange with readers about Arlington VA’s Lawfare traffic masks a reality I have decided to take decisive action to change: We don't know how many people read Lawfare. Thanks to Google Analytics, we have a very good sense of the site’s traffic, but how many regular readers that traffic translates into is a much harder question.

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My recent joking exchange with readers about Arlington VA’s Lawfare traffic masks a reality I have decided to take decisive action to change: We don't know how many people read Lawfare. Thanks to Google Analytics, we have a very good sense of the site’s traffic, but how many regular readers that traffic translates into is a much harder question. The issue has become important not simply because people constantly ask me how many readers the site has---though they do and I'd like to have an answer. The more important problem is that we been getting a lot of requests to provide a variety of new services to readers: New features on the site, off-line programming, publications, and the like. The viability of such ideas---not to mention the circumstances under which we could contemplate providing some of them---depends very much on the size of the community that we, in fact, serve. So I’ve devised a radical idea to find out how many people actually read the blog regularly: Ask ‘em. The following is a one-question survey that will collect no data about you---not your name, not your IP address, not your location, not your anything---except the fact that you read the blog regularly. If you do so, I would appreciate your checking the box below and hitting the “Submit” button so that we can count you. Please don’t do so more than once; it does us no good at all to over-count readers.

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Benjamin Wittes is editor in chief of Lawfare and a Senior Fellow in Governance Studies at the Brookings Institution. He is the author of several books.

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